Excel With Mark: case study

Excel With Mark is my own Excel and Power BI consultancy. It has to explain what I do, take enquiries and sell downloadable templates, all without me sitting at the computer.

The Excel With Mark homepage

At a glance

  • Business: Excel and Power BI consultancy, UK
  • Type of site: services website with an online shop
  • Built with: WordPress, WooCommerce and Elementor
  • Live at: excelwithmark.co.uk

What it needed to do

  • Explain three different services – one-off projects, ongoing support and training – with clear starting prices.
  • Sell ready-made Excel templates day and night, with payment and delivery handled automatically.
  • Show real Power BI work, so visitors can see what they’d be getting.
  • Turn visitors into enquiries, and be found on Google.

What I built

  • A shop of 16 Excel templates from £7 – business dashboards, finance tools, trackers and macros – with card checkout and instant downloads, so orders need no manual work.
  • Service and pricing sections that set expectations up front: projects from £150, monthly support from £195 and 1:1 training at £45 an hour.
  • A Power BI page with demo dashboards for sales, month-end reporting and operations.
  • A blog of Excel tips that gives Google more reasons to send people to the site.
  • An easy first step: a quote form right on the homepage and a free 15-minute intro call.

Looked after behind the scenes

The parts customers never see are the ones that keep a site running:

  • automatic backups to Google Drive – the database every day, files every week
  • order emails sent from the business address, so they reach customers’ inboxes
  • two-factor login to keep the admin area secure
  • Google Search Console set up with a sitemap, so new pages get found

These are the same things I set up on every site I build and look after.

Want something similar for your business?

Tell me what you need and I’ll come back within 1 working day with ideas and a fixed quote.